I am Guatemalan, holding a degree in Advertising and Propaganda from the University of Caxias do Sul. I began my studies in Economics at the Universidad de San Carlos de Guatemala — an international scholarship opened the doors to Brazil, where I found in digital marketing the most practical way to combine analysis and strategy.
Over the past years, I have worked in international customer support, logistics startup operations, management at award-winning agencies in Serra Gaúcha, and ultimately co-founded my own company. Every step was intentional.
Today I work as a paid traffic manager, head of performance and co-founder of Fleur Intelligence — where we combine paid media, advanced tracking and artificial intelligence to deliver concrete growth for our clients.
Economics Student
Education in economic sciences focused on market analysis and applied theory. An international scholarship redirected the path to Brazil and digital marketing.
Advertising Student
Arrival in Brazil at the start of the pandemic. First contact with advertising and strategic communication, discovering the bridge between economic thinking and consumer markets.
International Customer Support
Technical and commercial support for Wix platform users in English and Portuguese. Deep dive into website builders, intercultural communication and high-demand support for a global company.
Return to Brazil — Advertising & Propaganda
With the pandemic situation stabilized, returned to Brazil to continue university studies. Transferred to UCS, strategically chosen for its proximity to the thriving agency market in Serra Gaúcha.
Operations Analyst
A year and a half at a startup allocating workers for heavy freight transport. Team management, real-time operational coordination, logistics tools and leadership under pressure. A hands-on school in how a company truly works.
Intern → Paid Traffic Manager
Immersion across all agency departments: photography, video, design, social media, web and traffic. Took over Google Ads account management, delivered consistent results and advanced within the team.
French Language Student
French language training at the Alliance Française in Porto Alegre, expanding communication skills to a fourth language during the stay in Brazil.
Paid Traffic Manager
One of the largest agencies in Serra Gaúcha, winner of the RD Station award. Management of industrial clients with significant budgets, participation in national marketing events and technical consolidation in server-side tracking, CRM and ERP.
Bachelor's Degree in Advertising & Propaganda
Graduation with a thesis focused on paid traffic performance analysis applied to a real client — proving, with data, the measurable impact of well-structured paid media strategies.
Business Strategy & Marketing Management
Specialization in business strategy and marketing management at CUOA Business School, deepening executive vision on business growth and marketing leadership in international contexts.
Co-Founder & Head of Performance
Co-founded with partner Gustavo Carneiro an agency specializing in digital performance, advanced tracking, AI automations and Power BI dashboards. Proven results across multiple market segments.
The following data is extracted from the case study developed as a Final Thesis — a paid traffic performance analysis applied to a real Fleur Intelligence client in the first quarter of 2026.
Data from the Laux Brinquedos case study, analyzed in the Advertising & Propaganda thesis at UCS, with tracking and Power BI developed by Fleur Intelligence. Results from January–March 2026.
01
Google Ads, Meta Ads and other paid media platforms. Strategy, campaign structuring, continuous optimization and scaling with a focus on measurable ROI.
02
Advanced tracking implementation via GTM and server-side tagging. Precise data, secure integrations and compliance with privacy policies.
03
Custom operational systems built with artificial intelligence to automate processes, reduce operational costs and scale results.
04
Strategic data visualization. Custom dashboards for performance management, executive reporting and data-driven decision making.
05
Integration and configuration of commercial tools. Full visibility of the sales funnel, from lead generation to closing and after-sales.
06
Diagnosis and structuring of digital presence for companies that want to grow with method. From market analysis to scalable process implementation.
Founded together with partner Gustavo Carneiro after years of experience at the leading marketing agencies in Serra Gaúcha, Fleur Intelligence was born with a clear purpose: to be a growth partner, not just a service provider.
We combine paid traffic, advanced tracking, AI systems and data intelligence to build marketing operations that generate concrete, provable results. Every strategy is backed by real data and every decision is driven by performance.
fleurwithus.com →I grew up in Guatemala, studied in Brazil, worked with global clients in English and learned French at the Alliance Française in Porto Alegre. The plurality of languages reflects a way of thinking that goes beyond a single market.
If you are looking for a digital performance specialist, paid traffic expert or want to understand how data can transform your business operations — I am available.